Complete Media Kit

One-Minute Media Kit

Station Website: www.987thebull.com

98.7 The Bull #1 for New Country
The Bull has played country in Portland for 33 years, and is a nationally recognized heritage country station. Listeners in the “Nashville of the Northwest”, indulge in the biggest hits and artists in country music. Everywhere we go; listeners see a spectacle, driving attention to all of our “Bull owners” with fun swag and stunts throughout the market!

98.7 is the #1 New Country Station in Oregon. The station is targeted musically and promotionally for the 25-54 year males and females reaching over 205k Facebook followers.

We also foster connections to our community, provide safe listening experiences for the whole family and host engaging promotions.

Music
The Bull is #1 for New Country in Portland with music from your favorites Eric Church, Luke Bryan, Keith Urban, Florida Georgia Line, Blake Shelton, Rascal Flatts, Jason Aldean, Tim McGraw, and so much more!

Contests/Promotions

• Bull LIVE Sessions
• Birthday Club
• Friends and Neighbors
• Run Like Hell
• Danny Dwyer Golf Invitational benefiting St. Jude
• St. Jude Radiothon
• Santa Jam

News/Weather
Alpha Media’s Portland stations keep our fans informed with daily news, weather and traffic reports in the morning and afternoon drive. Powerhouse news/talk KXL runs traffic every 7 minutes during drive times, with current news, weather and traffic readily available on kxl.com, so listeners stay informed.

Digital Advertising

• :15 video pre-roll in streaming player
• Display banner ads – run of site or geo-targeted
• Targeted Display
• Text campaign and mobile advertising
• Email newsletters to The Bull community opt-in users
• Facebook contests, Twitter, Instagram, Social Media Sweepstakes Platform