Signature Paving #1
Signature Paving #2
Les Schwab Tire Centers
Stations: KXL, KXTG, & KUFO
Les Schwab Tire Centers wanted to increase awareness for the Lines for Life program and help local Veterans.
Alpha Media developed and executed a cause marketing campaign, including on-air, streaming, banner ads, on-site presence, in-studio interview, and developed a partnership and presence with a sponsorship of Golfing for the Guard.
As a result of the campaign, Les Schwab Tire Centers was able to promote their support, educate the community, and connect local veterans with the Lines for Life program.
King Lasik wanted to stand out in a competitive Lasik market.
Alpha Media executed an integrate marketing campaign, including high frequency call to action, focusing on competitive dial position price point special of $955 per eye.
As a result of the campaign, King Lasik booked 3 consults in the first week of campaign and has seen strong results over the course of the campaign.
Stations: All Cluster
Microsoft Bing was looking for exclusive online content opportunities that would differentiate Bing from competitors and ultimately drive more share of web users to choose Bing when searching for information.
In 2012, Alpha Media opened the doors of our new, state of the art performance venue and named it “The Bing Lounge”. As naming rights sponsor, Bing is included in multiple media platforms ranging from branding in all video recordings in the Lounge through stage signage and a watermark on videos that are posted online via YouTube and Bing channels to promotion including twitter, Instagram, Facebook, and Tumblr to on-going on-air and on-line branding and promotions on Alpha’s Portland radio brands.
The Bing Lounge has been operating for over four years in downtown Portland, Oregon. The Bing Lounge garners over 43 Million impressions monthly with online, on-air and street level exposure combined. YouTube views of Lounge performances have reached over 1M for individual artists, with artists like Kip Moore nearing 3M views. The Bing Lounge has achieved international recognition with performances featured in publications like the NY Times and even had a performance featured on Virgin Airlines. The Bing Lounge is currently ranked #9 on IROCKE, which ranks the top music streaming sources in the world. Microsoft representatives have said the Lounge partnership is important to them and they are invested in finding ways to continually evolve and grow the Bing Lounge online with Microsoft online properties and social media.
Ron Tonkin Kia
Stations: Kink 101.9, Live 95.5, 98.7 KUPL, 750 The GAME
Ron Tonkin Kia wanted to increase test drives and drive overall traffic to the dealership.
Alpha Media created a comprehensive promotional program including a consumer sweepstakes, requiring test drive to enter to win a new Kia Soul. Campaign ran across 4 stations, and included personality endorsements. When consumers entered sweepstakes, had to choose what station they heard the campaign on. Personalities competed to have the most number of test drives for their “team/station”. Station with the most test drives won a private concert at Bing Lounge for entrants, and winning personality received a cash bonus. Included 3 live remote broadcasts, one at the final event party at the dealership where 20 keys were handed out with one person winning a car. On-Air Commercials ran heavier during the first two weeks of the month. Social media, digital, and grassroots support was important to the client.
As a result of the campaign, more than 280 test drives were taken during the month and over 500 people showed up to final event. Overall sales were up during the month of the promotion.
Stations: KXL, KXTG “The Game”
Sportsman’s Warehouse stores wanted to increase store traffic and sales during key promotional events.
Alpha Media executed a radio campaign, with five local Sportsman’s Warehouse store partnering together for a higher-frequency schedule than if advertised individually.
As a result of the campaign, store traffic increased at each location by a minimum of 20% compared the prior year.